It goes without saying that certain marketing campaigns will be able to stand out more than others. For example, why is it that so many people decide to go with car wraps as opposed to other forms of advertising that might be viewed as more modern? Perhaps there's simply a level of reliance associated with them or maybe they're able to actually appeal to more people. Regardless, it seems like L&P's latest ad campaign has the potential to become yet another memorable effort made in marketing.
PSKF posted an article about L&P, a soft drink maker that put together a marketing campaign within New Zealand. Basically, this was done with tangible results put into place. In essence, if individuals passed by a particular advertising wall, they would be able to actually take detachable towels and flip-flops at no charge. It's clear that this is a unique take on advertising in general but I am of the opinion that it is a take that should be taken into account more than it has.
Sometimes, in order to appeal to the masses, you have to be able to earn trust and what better way to do that than to offer freebies? They do not even have to be anything that's tremendously expensive, either, as this campaign showed. Admittedly, while flip-flops and towels are not exactly the costliest items out there, the idea that L&P incorporated them shows a sense of generosity. It also displays the need to not only appeal to certain audiences but make certain that they become consumers in the future.
Manufacturers of car wraps will be able to tell you that the idea of appealing to a wide group of people can present something of a challenge. Colors and designs alike have to be utilized and they have to be done in ways that make sense. Even then there is an element of challenge to consider but it seems like L&P was able to come up with something so unique that they were able to overcome typical obstacles in marketing. For this reason, advertising authorities the likes of JMR Graphics should take notice.
As New Zealand slowly finds itself inching from the summer months, it's clear that companies will take advantage of that. L&P is no exception to the rule, as this particular report showcased. It is clear that some ads are never going to be able to appeal to everyone, which is understandable given that not every company is going to have the same audience in mind. Freebies cannot hurt, though, and I can only hope that this campaign boosted the credibility of L&P that much more.
PSKF posted an article about L&P, a soft drink maker that put together a marketing campaign within New Zealand. Basically, this was done with tangible results put into place. In essence, if individuals passed by a particular advertising wall, they would be able to actually take detachable towels and flip-flops at no charge. It's clear that this is a unique take on advertising in general but I am of the opinion that it is a take that should be taken into account more than it has.
Sometimes, in order to appeal to the masses, you have to be able to earn trust and what better way to do that than to offer freebies? They do not even have to be anything that's tremendously expensive, either, as this campaign showed. Admittedly, while flip-flops and towels are not exactly the costliest items out there, the idea that L&P incorporated them shows a sense of generosity. It also displays the need to not only appeal to certain audiences but make certain that they become consumers in the future.
Manufacturers of car wraps will be able to tell you that the idea of appealing to a wide group of people can present something of a challenge. Colors and designs alike have to be utilized and they have to be done in ways that make sense. Even then there is an element of challenge to consider but it seems like L&P was able to come up with something so unique that they were able to overcome typical obstacles in marketing. For this reason, advertising authorities the likes of JMR Graphics should take notice.
As New Zealand slowly finds itself inching from the summer months, it's clear that companies will take advantage of that. L&P is no exception to the rule, as this particular report showcased. It is clear that some ads are never going to be able to appeal to everyone, which is understandable given that not every company is going to have the same audience in mind. Freebies cannot hurt, though, and I can only hope that this campaign boosted the credibility of L&P that much more.
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For further details pertaining to car wraps and their benefits, take a minute to go to JMR Graphics. Also published at L&P & Talking About Marketing, Car Wraps And All.